# gm tribe! ## What is gm tribe? gm tribe is a new way of building distribution in a community-led way. The way we discover and connect with brands and products is changing. Ads are out, and authentic voices are in. Ads are becoming expensive and ineffective in reaching consumers, often creating a poor experience. In contrast, community-led distribution is emerging as the most efficient and trusted source of influence. We are more likely to try a product or brand that our trusted sources, including friends or reputable influencers, talk about. gm tribe helps you go to market with the power of communities. ## Why should I care about gm tribe? At gm tribe, we believe each of your users and community members has an influence. We want to help you capture and leverage each community member and user's influence to help you grow. You reward your biggest believers to spread your influence in the markets you care about. And your believers not only earn financial rewards, but also earn social recognition. We help you create a large, loyal marketing army. ## How do we measure the Impact score? We have developed a proprietary LLM that scores each user and their post on social media in multiple context windows. The same LLM gives a score to each user for participating in a brand's growth campaign. The LLM takes multiple data points, including the user's social profile(who follows them, who engages with them, what she writes about, how much reach she gets for different types of posts) and the post data specific to a campaign(reach, quality of the engagement, quality of their post etc). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://gmtribe.gitbook.io/gmtribe/readme.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.