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description: We believe in an open and transparent organisation where we all win together.
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# Philosophy

Our vision and values are what align us over the long term. Our missions keep us progressing towards the vision. Our strategy helps us measure the value we are creating.

YOU can build, get recognised and get rewarded fairly in gmtribe as long as YOU

* believe in the vision and mission&#x20;
* have the similar values

## Vision

Humanity will be better served with a social network whose backbone is **NOT ads**. Instead, its backbone is creating authentic, genuine, valuable information and distributing it to the right nodes(humans and sentients).&#x20;

We believe this new type of social network will be 100x bigger than the existing silo social networks. It will be much more integrated into everything humans do, including trade, collaboration, decision-making, and innovation. We want to play our part in creating this new social network.&#x20;

## Mission

To fulfil this vision, we believe the first step is helping brands distribute resources efficiently to humans and sentients that can spread the brand's value proposition to the right audience.&#x20;

Think of it as what "ad networks" solve for "ads"(attribution and targeting) we solve for authentic voice-led distribution.&#x20;

**Targeting:** Authentic voice comes from community members(people who believe in or use the brand). They communicate about the brand's offerings as they understand it the most.&#x20;

**Attribution:** Attribution is measured in terms of how much visibility an entity brings to the brand.&#x20;

We can do very granular targeting and attribution at scale because of the advancements in ZK and AI.

## Values

We are building an organisation that makes it easy for anyone to come and help gmtribe. For this to happen, these core value pillars help us.

* Team >> Individual&#x20;
* Take decision, move fast > Stuck in debate
* Debate > Don't debate
* Open >> Closed room&#x20;
* Make it scrappy >> Make it perfect
* Polite/direct/respectful >> arrogant/sarcastic/disrespectful
* Transparent

## How can you be part of the founding journey?

If you believe in the gmtribe vision and mission, share similar values and think you can help gmtribe progress, here is how to start.&#x20;

1. Go through the responsibility where gmtribe dedicately needs help today.
2. If you want to make a new initiative, propose it to the group, illustrating the goal and how to achieve it.&#x20;

gmtribe maximises incentives towards entities that take on and fulfil more responsibilities. We use a hierarchal organisational structure format to define incentives.&#x20;

The objective of this hierarchal organizational structure is to make it flexible for people on what responsibility level they want to play. This hierarchal structure is intended to show leadership. To avoid confusion, we don't promote a boss culture; we believe everyone is free to take as much responsibility as they like.&#x20;
